Introduction

Marketing that understands the build, not just the brand.

Strategy and hands-on delivery for property developers, small businesses and start-ups, built on 11+ years managing real campaigns and real budgets inside the industry, not just advising on it.

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About

Eleven years of hands-on experience inside growing businesses like yours.

ALEXA RAJ bridges the gap for property developers, small businesses and start-ups with no in-house marketing department. We bring the strategic thinking, technical fluency, and hands-on delivery, to create marketing strategies that feel considered and on-brand with your business.

With over a decade leading marketing for some of the UK's largest residential developers, ALEXA RAJ has managed the full marketing mix and launched over twenty residential projects, ranging from intimate boutique schemes to major regeneration projects across London and the South East.

Real estate is our core specialism, but our skills translate seamlessly across other sectors. If you need clear, credible marketing with end-to-end delivery, we can help.

Contact us today to find out more.

11+ Years of marketing experience
20+ Projects delivered
8 Live projects managed at once
UK + Intl B2B & B2C events delivered
01

Listen first. Every development, every brand, every business is different.

02

Get close to the detail. We dig into the specifics of your project and ask the right questions, so marketing reflects reality, not assumptions.

03

Deliver with rigour. Budgets are managed properly, agencies are held to account, and results are reported clearly.

04

Stay hands-on. You're working with someone who's done this at scale, not a junior account handler.

Services

Marketing Strategy & Execution

We don't just write strategy decks and hand them over. ALEXA RAJ works across the full marketing lifecycle, from positioning through to delivery, so there's one consistent voice steering the whole campaign.

Brand

Brand Strategy & Positioning

Clear, credible brand foundations: name, tone of voice, visual direction and messaging, built to resonate with your target audience and stand out in a crowded market.

Campaign

Campaign Strategy & Planning

Integrated marketing plans that bring together digital, print, PR and events into one coherent narrative, with clear goals, timelines and budgets from the outset.

Agencies

Agency & Consultant Management

We manage PR, creative, graphic design, 3D visualisation and media agencies on your behalf, keeping everyone aligned, on-brand and accountable, so you don't have to chase multiple suppliers.

Events

Launches & Events

End-to-end planning and delivery of launch events and exhibitions, UK or overseas, designed to build visibility, generate leads and create genuine excitement around your project.

Budget

Budget Management & ROI Reporting

Transparent budget ownership, accurate forecasting, and clear performance reporting, so you always know where your marketing spend is going and what it's delivering.

Research

Market Research & Insight

Data-led research to inform positioning, pricing perception and campaign targeting, so decisions are based on evidence, not assumptions.

Technical

Technical & Design Liaison

Where a project calls for it, we liaise with architects and technical teams to keep collateral accurate and on-brief, so there's no costly back-and-forth.

Whether you need a one-off project, a launch, a brand refresh, a campaign, or ongoing strategic support, we shape our involvement around what your business actually needs.

FAQs

Common questions

01We're a small developer or start-up without an in-house marketing team. Is that a problem?
Not at all, that's exactly who we work with. We act as your marketing function, bringing senior-level strategy and hands-on delivery without the cost of building an internal team.
02Do you only work with residential property developers?
Property and the built environment is our core specialism, but the same skills, strategy, brand positioning, campaign management, stakeholder communication, apply directly to start-ups in other sectors. If your business needs clear, credible marketing and someone who can manage delivery end-to-end, we can help.
03What if we already have a design or PR agency?
That's fine, we're happy to step in as the strategic lead managing your existing agencies, making sure everything stays aligned, on-brief and on-brand. We can also recommend trusted partners where there are gaps.
04How involved will you be day-to-day?
As involved as you need. Some clients want a strategic partner who checks in monthly; others want hands-on project management of every campaign element. We scope the engagement around your business.
05What does a typical engagement look like?
It depends on your needs: a single project, like a launch or rebrand, or an ongoing retainer covering strategy, campaign delivery and reporting. We'll start with a conversation about your goals, timeline and budget, then propose an approach.
06How do you charge?
Pricing is tailored to scope: project-based fees for defined deliverables, or a monthly retainer for ongoing support. We'll always be upfront about costs before any work begins.
07We're pre-launch and don't have a marketing budget set yet. Can you help us plan one?
Yes. Budget planning and forecasting is part of what we do. We can help you build a realistic marketing budget aligned to your launch timeline and goals.
08How do we get started?
Get in touch for an initial conversation, no obligation. We'll talk through your project or business, and you'll come away with a clear sense of how we could help.
09Do you work with architects and technical teams if a project needs it?
Yes, where it's relevant. It's one part of a broader service built around strategy and delivery, not the main event, so collateral stays accurate without it being the focus of the engagement.